What is Conversion Rate Optimization (CRO)?

What is conversion rate optimization?If you own, or work on a website for a living, you’re probably obsessed with driving traffic.

You employ SEO best practices throughout your website, slave constantly to pump out blog posts, spend countless hours engaging with people on Facebook, tweet till your thumbs go blue and even spend a few, if not many, thousands of dollars advertising with AdWords.

Continue reading “What is Conversion Rate Optimization (CRO)?”

A Simple Handwritten Thank You Note

thank-you-cardsWhen was the last time you received a handwritten thank you note? If you’ve received one in the past year or two, you’ll almost certainly remember who sent it and why. In my opinion, handwritten thank you notes are one of the best ways to show your appreciation, however it seems as if they have become somewhat of a lost art.

Growing up a short while before computers were mainstream and Continue reading “A Simple Handwritten Thank You Note”

A Visit to Del Mar, CA Dog Beach

del-mar-ca-dog-beachMy wife and I have had our pup Rasta for about 2 years now and one of favorite places to take him is the dog beach in Del Mar. If you have a dog and you live in San Diego you definitely have to make the trip at least once, but if you love dogs and you don’t own one it’s still worth the trip.

If you’ve never been, simply exit route 5 at Via De La Valle and head west Continue reading “A Visit to Del Mar, CA Dog Beach”

Prioritizing Around The Limitations of Your Brain

to-doOver the years, I’ve found a tremendous amount of success in prioritizing and doing the most important things first. However, as effective as this process can be, I’ve often been surprised at how minor distractions can lead to working on less important, but easier activities and tasks.

Until more recently, I would have been likely to blame lack of focus or motivation Continue reading “Prioritizing Around The Limitations of Your Brain”

How To Make Time For The Things You Love

how-to-make-time-for-the-things-you-loveHave you ever caught yourself saying that you can’t make time for the things you love? Perhaps you love music and you’ve always wanted to learn to play the guitar, or maybe you feel like you never have time to cook, even though you love it.

If you’ve ever asked yourself this question I can assure you that you’re not alone. In fact, I can personally guarantee it Continue reading “How To Make Time For The Things You Love”

My Favorite Time of Day. Can You Guess It?

coffee-mug-from-my-favorite-time-of-dayEvery weekday I wake up at 4:45am, workout for an hour, shower, get dressed and then eat breakfast and enjoy coffee with my wife for about 30-45min. For years this has been a ritual of ours, which I’ve come to appreciate more and more as our schedules have become increasingly busy throughout the week.

Typically, I’m gone for about 11 hours a day, since I commute from Continue reading “My Favorite Time of Day. Can You Guess It?”

A Simple Way to Find Your Passion In Life

passion-drawn-in-the-sandFor about as long as I can remember I’ve asked myself and continually tried to evaluate what’s important to me, or more specifically, what I’m passionate about.

I’ve searched for and read articles on “how to find your passion,” and when I’ve felt stuck even asked my wife what she thinks I’m passionate about, which as you can imagine didn’t get me very far. Typically, it starts with a question such as: Continue reading “A Simple Way to Find Your Passion In Life”